What’s your brand? In my former job I spent the majority of my time developing brand identities for artists. I worked hard to determine the unique characteristics of the individual musician/band/singer and then figured out how to market that to set them apart from the rest of their competitors. It was a fascinating, sometimes frustrating […]
I was thinking about this today… Build a brand that your successor will be proud to inherit, not one that they need to blow up and rebuild. What kinds of brands are you building? Are you investing yourself into things that others want to be a part of?
I was thinking about this today… Build a brand that your successor will be proud to inherit, not one that they need to blow up and rebuild. What kinds of brands are you building? Are you investing yourself into things that others want to be a part of?
Yesterday Cross Point was featured on the front page of The Tennessean in an article about church branding. Pete got the call about doing the interview and because marketing and branding is part of my background, we did the interview together. Unfortunately the subject can be a little “touchy” for some people in church circles. […]
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