Be A Bridge

I was so frustrated! What should have been an exciting opportunity became one of my most frustrating professional moments. I was fuming at the end of the meeting. Each person on the marketing team had been tasked with brainstorming an idea for an upcoming project and presenting it to the entire team. The executives would […]

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What Do You Expect?

I travel a lot for work. Speaking events, conferences, consulting with churches and non-profits… it all keeps me on the road pretty frequently. Coming and going is just a part of our routine at the Catron house. For the most part, we roll with it but there is one little thing that trips us up […]

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Telling The Story

Story-telling comes naturally. … It’s the long-winded tale you made up to explain to your mom how her antique vase mysteriously crashed and broke into 1000 pieces. … It’s the hours I played outside with my Tonka trunks and Barbies creating the stories of lives interwoven. … It’s the hours that you and your friends […]

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Leadership & Communication

I’ve found that different seasons of leadership bring different areas of focus for me.  Recently I’ve found myself constantly evaluating the effectiveness of my communication and that of our team. Tomorrow I’ll be sharing some thoughts with our staff about our communication challenges and ways to improve the effectiveness of our communication.  I’ll share those […]

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Leadership & Communication

I’ve found that different seasons of leadership bring different areas of focus for me.  Recently I’ve found myself constantly evaluating the effectiveness of my communication and that of our team. Tomorrow I’ll be sharing some thoughts with our staff about our communication challenges and ways to improve the effectiveness of our communication.  I’ll share those […]

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Blinking Communication

I have a pet peeve… I hate it when people don’t use their turn signals on their vehicles. I have a theory… How people use (or don’t use) their turn signals on their vehicle is a good indication of how well they communicate in general. Turn signals communicate what you are about to do.  They […]

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