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Hi, I’m Jenni Catron
I'm passionate about helping leaders cultivate healthy teams and thriving organizations.
At The 4Sight Group, I’m passionate about helping leaders like you create a culture strategy that drives clarity and fuels unstoppable growth. My latest book, Culture Matters, is your playbook for building a culture where your team can thrive and achieve extraordinary impact. Together, we’ll equip you to lead with purpose, align your team, and create the kind of culture where everyone can grow, thrive, and be unstoppable.
Testimonials
David Ashcraft
We all recognize a healthy culture when we see it – teams are motivated, energized, engaged and fully committed. Likewise, we all know a bad culture – teams lack motivation, are drained of energy and are always looking for an escape. Healthy cultures don’t just happen, they require work and a plan. Which is why Culture Matters is such a must read for leaders. In it, Jenni Catron has given us the practical strategies necessary for building a culture we all desire – a culture of trust, transparency, and collaboration.
Jeff Henderson
Dad, do you think I could meet Jenni Catron?” my daughter Jesse asked me. What a gift to me as a Dad to be able to introduce my daughter to a leader and friend I’ve admired and respected for years. Jenni knows how to create thriving organizations that are built upon a healthy culture. Now, her framework is available to us all.
Tim Stevens
I don’t know of a more knowledgeable or experienced leader when it comes to helping organizations have a healthy and thriving culture. When I was leading an organization out of trauma and toxicity, Jenni Catron is the person I called to help me put together a plan. Now she’s put her amazing framework in a book for every leader — Culture Matters is a game changer for any leader concerned with organization health.
A Framework for Helping Your Team Grow, Thrive, and Be Unstoppable
As the CEO of Maxwell Leadership, I’ve seen the transformative power of culture in action. It’s what sets exceptional organizations apart from the rest.
It’s the secret sauce!
A healthy culture fuels innovation, fosters resilience, and ultimately drives sustainable growth. Jenni provides a roadmap for cultivating a culture of excellence.
Jenni's New Book Culture Matters Releases Feb 11, 2025
The Culture of Your Organization Matters
It matters for the people you’re trying to reach. It matters for the people you are trying to lead.
AND IT MATTERS TO YOU.
Your life is too sacred to squander in an organization that drains the life out of you.
CULTURE MATTERS
In strong cultures you’re motivated, energized, engaged, and fully committed.
In bad cultures you lack motivation, are drained of energy, are disengaged, and are always looking for an escape.
When we’re intentional about designing and building our culture,
GREAT TEAM MEMBERS WILL CLAMOR TO BE A PART OF IT.
CULTURE BUILDING IS SOME OF THE MOST IMPORTANT WORK YOU WILL DO AS A LEADER,
but oftentimes it’s the thing we take the most for granted. Plagued by goals to achieve, staff to manage, programs to run, and board members to make happy, the last thing we have time for is the proverbial “fluffy” stuff.
John C. Maxwell
Jenni Catron has a real gift for simplifying the complex topic of organizational culture. Culture Matters, is a powerful framework you can use to shape a healthy culture. This is a must read for any leader who is looking to boost team engagement and make a lasting impact.
Mark Miller
Wall Street Journal and international best-selling author of Culture Rules; former VP of High Performance Leadership at Chick-fil-A, Inc.
For far too long, countless leaders around the world have wanted to build an extraordinary culture—they just didn’t know how. In Culture Matters, Jenni has pulled back the curtain on the mission-critical task of culture craft. What she has revealed will be life-giving, soul-enriching, and performance-enhancing for your team and your organization.
Les McKeown
Founder & CEO, Predictable Success
If you don’t think culture is important for your organization’s success, you desperately need to read this book. If you do think culture is important, you’ll devour it.
John C. Maxwell
Jenni Catron has a real gift for simplifying the complex topic of organizational culture. Culture Matters, is a powerful framework you can use to shape a healthy culture. This is a must read for any leader who is looking to boost team engagement and make a lasting impact.
Mark Miller
Wall Street Journal and international best-selling author of Culture Rules; former VP of High Performance Leadership at Chick-fil-A, Inc.
For far too long, countless leaders around the world have wanted to build an extraordinary culture—they just didn’t know how. In Culture Matters, Jenni has pulled back the curtain on the mission-critical task of culture craft. What she has revealed will be life-giving, soul-enriching, and performance-enhancing for your team and your organization.
Les McKeown
Founder & CEO, Predictable Success
If you don’t think culture is important for your organization’s success, you desperately need to read this book. If you do think culture is important, you’ll devour it.
The Voice of Culture
Strategy
Jenni Catron’s keynote presentations offer a roadmap that inspires audiences to act. Drawing from her expertise in leadership and insights from her new book Culture Matters, Jenni empowers leaders to create cultures of trust, clarity, and purpose, ensuring their teams are aligned, motivated, and unstoppable in driving results.
How Jenni Can Help
Strategic Culture Consulting
Keynote Speaking Engagements
Leadership Resources
LeadCulture Podcast with Jenni Catron
Navigating the complexities of leadership can be daunting and overwhelming. With Jenni Catron and her guests as your trusted and experienced guides, your leadership journey can become less overwhelming and more fulfilling. Jenni and the 4Sight team want to help you become a healthy leader who leads a thriving organization. Listen to discover the tools and wisdom you need to gain the 4Sight for success!
