The Dip

The Dip. A Little Book That Teaches You When To Quit (And When To Stick)

I read Seth Godin‘s The Dip this weekend and in usual Seth-style this was a good, little ‘kick you in the pants’ kind of book.

My highlights:

• Winners quit all the time. They just quit the right stuff at the right time.
• Extraordinary benefits accrue to the tiny minority of people who are able to push just a tiny bit longer than most. Extraordinary benefits also accrue to the tiny majority with the guts to quit early and refocus their efforts on something new.
• Quit the wrong stuff. Stick with the right stuff. Have the guts to do one or the other.
• People settle. They settle for less than they are capable of.
• The people who are the best in the world specialize at getting really good at the questions they don’t know. The people who skip the hard questions are in the majority, but they are not in demand.
• Strategic quitting is the secret of successful organizations. Reactive quitting and serial quitting are the bane of those that strive (and fail) to get what they want.
• Persistent people are able to visualize the idea of light at the end of the tunnel when others can’t see it.
• If you are making a decision based on how you feel at that moment, you will probably make the wrong decision.

There are plenty more highlights from the book, but these were some of my favorites.

If you haven’t read it, READ IT! If you have read it, share your takeaways with us too!