The Dip

The Dip. A Little Book That Teaches You When To Quit (And When To Stick)

I read Seth Godin‘s The Dip this weekend and in usual Seth-style this was a good, little ‘kick you in the pants’ kind of book.

My highlights:

  • Winners quit all the time. They just quit the right stuff at the right time.
  • Extraordinary benefits accrue to the tiny minority of people who are able to push just a tiny bit longer than most. Extraordinary benefits also accrue to the tiny majority with the guts to quit early and refocus their efforts on something new.
  • Quit the wrong stuff. Stick with the right stuff. Have the guts to do one or the other.
  • People settle. They settle for less than they are capable of.
  • The people who are the best in the world specialize at getting really good at the questions they don’t know. The people who skip the hard questions are in the majority, but they are not in demand.
  • Strategic quitting is the secret of successful organizations. Reactive quitting and serial quitting are the bane of those that strive (and fail) to get what they want.
  • Persistent people are able to visualize the idea of light at the end of the tunnel when others can’t see it.
  • If you are making a decision based on how you feel at that moment, you will probably make the wrong decision.

There are plenty more highlights from the book, but these were some of my favorites.

If you haven’t read it, READ IT! If you have read it, share your takeaways with us too!

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  • Marla Saunders May 20, 2008  

    Quit some things, stick with the right things. Does he give any guidelines on knowing which is which?

    And I have to admit I’m hoping laundry falls in the former category.

  • Aaron May 20, 2008  

    I have a learned a ton from Seth Godin’s blog, but haven’t had a chance to read any of his books. Sounds like I need to add this one to my Wish List.

  • May 20, 2008  

    Like I said in my blog yesterday, I LOVE when you recap stuff. I’m ordering this book on amazon as we speak!!!!

    We are coming to Nashville for vacation in June. We would love to swing by Cross Point and meet some of you guys. Maybe even some coffee??

  • Mike May 20, 2008  

    Great synopsis!

    Read this book a few months back…the biggest impact for me was the whole “it’s ok to quit the right thing” point.

    There are lots of people and business entities that exploit us by telling us quitting is inherently wrong. It’s frequently a huge distraction from things of the kingdom. We become slaves thinking that winners-never-quit/quitters-never-win.

    Marla, I believe he does have some good points about how to tell which is which. Generally, it has to do with determining if you’re actually in a dip…or about to go off a cliff, or the dip is impossible to get out of….things like that.