JOSEPH GRENNY

 

Co-Founder, VitalSmarts; Best-selling Business Author

 

• Business strategy expert who has developed a proven method for driving sustainable and measurable change in human behavior
• Founded corporate training company, VitalSmarts—one of the fastest growing companies in America that has taught 300 of the Fortune 500 Companies
• Utilizing a research-based approach to organizational effectiveness, he is author of four best-selling books including Crucial Conversations and Influencer: The Power to Change Anything

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I really enjoyed Joseph’s perspective and research on the power of influence.  I had a little trouble keeping great notes, but here are a few things that I captured:

Leadership is intentional influence.

There are 6 Sources of Influence:

Personal motivation – the influence  of the pain or pleasure of the behavior

Social motivation – the influence of other people – through modeling, praise, helping and enabling.

Structural motivation – the influence of costs, incentives, and accountability.

Personal ability – the influence of skill

Social ability – the influence of other people – through modeling, praise, helping and enabling.

Structural ability – the influence of space, data, cues, tools, processes and other environmental factors.

 

Don’t just teach principles.  Connect to values.

Help people frame specific daily decisions in Godly ways.

We are so naïve sometimes to the things that shape our choices.

The 6 sources of influence either work for you or against you.

 

You want to change the world?  Learn how to change behavior.