You Don’t Get It!

I recently had a meeting with a couple people from a company (that shall remain nameless) and we were discussing target consumer.  It occurred to me after a bit of discussion that these guys really, truly believe they know who their customer is and how to communicate to them, but the entire time I’m thinking […]

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You Don't Get It!

I recently had a meeting with a couple people from a company (that shall remain nameless) and we were discussing target consumer.  It occurred to me after a bit of discussion that these guys really, truly believe they know who their customer is and how to communicate to them, but the entire time I’m thinking […]

Read More