You Don't Get It!

I recently had a meeting with a couple people from a company (that shall remain nameless) and we were discussing target consumer.  It occurred to me after a bit of discussion that these guys really, truly believe they know who their customer is and how to communicate to them, but the entire time I’m thinking […]

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You Don’t Get It!

I recently had a meeting with a couple people from a company (that shall remain nameless) and we were discussing target consumer.  It occurred to me after a bit of discussion that these guys really, truly believe they know who their customer is and how to communicate to them, but the entire time I’m thinking […]

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Got me thinkin'

I was thinking about this today… Build a brand that your successor will be proud to inherit, not one that they need to blow up and rebuild. What kinds of brands are you building?  Are you investing yourself into things that others want to be a part of?

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Got me thinkin’

I was thinking about this today… Build a brand that your successor will be proud to inherit, not one that they need to blow up and rebuild. What kinds of brands are you building?  Are you investing yourself into things that others want to be a part of?

Read More