This news made me sad today…
Borders books has been my favorite bookstore for years. In fact, I’m actually quite snobby about it. I will drive across town to go to Borders rather than go to the bookstore down the street. I like the environment. Their displays are done well. The cafe is nice. Store clerks let me roam without checking on me all the time – available if I need them, but not hovering. The note card and journals section always tempts me… I could go on.
But honestly, today’s news did not surprise me too much. As great as my love for Borders is, I’ve been cheating on him. A few months ago I unknowingly outgrew Borders. I didn’t really realize it until I was wandering through the store last night looking for a gift. I was horribly tempted by the new release tables, but it dawned on me how committed I am to my newest love – the iPad. No longer am I interested in buying a stack of books that I have no idea when I’ll really read. Instead I browsed their racks and made some mental notes of books that I was going to buy either on my Kindle App or from ibooks.
The world of reading has radically changed for me and I had to leave my old love behind.
I wonder if Borders has any clue that even their most faithful are being slowly pulled away? How come they didn’t keep up? Did they think I wouldn’t grow or change?
Sorry Borders, I may have unintentionally contributed to your demise. I wish you would have kept up.
Question for leaders: Are you paying attention to what may be changing for your customer/attendee? How can you keep up?